Trevor Turner, Vice President, highlights why PCL is still relevant
to today’s marketers.
Fifty years ago, when I was appointed to oversee
the Publicity and Public Relations for a major international airline
in London, I was encouraged to join the Publicity Club of London
by someone senior in the industry. It was a good introduction
for me and now, in retirement, I reflect on what it offered me
then and what - in so many ways - it can offer to others today.
The Communications business is a fascinating
one to be involved in as it is so very diverse. When I joined,
I found myself mixing with others of varying ages and backgrounds
who were printers, media men and women, agency people, PR folk
or advertisers like myself. We had a lot in common and we still
do; we're all part of the mix that goes to make up the Communications
business.
When I first was a member of the Club we had
quiz teams, a section to help us learn how to speak in public
(for which I will be forever grateful) and debates and sessions
to listen, learn and exchange views. Today, in this exciting new
century, these basic needs still exist.
We can still benefit from knowing someone who
can help with a problem or provide advice on our own individual
role. It's sometimes called networking. In my opinion, it's still
worth doing, especially as we move rapidly forward in this technological
age.
